The Art of Giving Feedback
The Art of Giving Feedback
This article was inspired by a piece of blunt feedback I received on social media about my posts, some kinder comments and the value of both. I had commented on a creative media influencer’s post where they criticised the use of AI in image production, pointing out that some of us are not creative. I got one reply which told me not only are you not creative, but you must also be blind. Others gave more constructive advice, such as using Canva (I do, but not well it seems!). The emotional impact of these comments varied, but it led me to reflect not only on how I present information on social media but also on the power of good feedback.
Constructive feedback with encouraging comments can help personal development and growth a great deal. Whereas criticism for the sake of criticism not so much. At CASS, we see feedback as one of the most valuable parts of the learning journey. It's not simply about marking work or identifying areas for improvement; it's about helping learners recognise their progress, reflect on their experiences, and develop the knowledge, skills, and confidence they need to succeed.
Educational research consistently shows that feedback is one of the most effective ways to improve learning when it is timely, purposeful, and focused on helping learners move forward. Rather than concentrating on what has already happened, effective feedback answers three important questions: What am I doing well? What could I improve? What should I do next? When learners understand these next steps, they are better equipped to take ownership of their own development.
This idea sits at the heart of formative assessment—feedback that supports learning throughout the journey rather than simply judging the final outcome. Instead of seeing assessments as an end point, formative feedback encourages learners to reflect, make improvements, and apply their learning to future tasks. It transforms assessment into an ongoing conversation rather than a one-off event.
The best feedback is encouraging, specific, and constructive. A simple "well done" is always appreciated, but learners gain much more from understanding why something has been successful and how they can build on it. Equally, constructive suggestions should never discourage learners. Instead, they should provide practical guidance that helps them overcome challenges and recognise that mistakes are a natural and valuable part of learning.
This reflects the concept of a growth mindset, developed by psychologist Carol Dweck, which encourages learners to view their abilities as something that can be developed through effort, practice, and perseverance. Feedback that focuses on progress, strategies, and improvement helps learners build resilience and confidence, reminding them that success is achieved through continuous learning rather than perfection.
Feedback is not only valuable for learners—it is equally important for educators. At CASS, we actively encourage learners to share their experiences and tell us what is working well and where we could do even better. Their feedback helps us review our teaching approaches, learning resources, and support systems so that we continue to provide high-quality learning experiences that meet the needs of every learner.
Creating a culture where feedback is welcomed requires trust and openness. Learners should feel comfortable asking questions, seeking clarification, and reflecting on the advice they receive. Likewise, tutors and assessors should provide feedback that is respectful, personalised, and centred on development. These conversations encourage reflective practice, helping learners think critically about their own progress and identify realistic goals for continued improvement.
In vocational education, feedback has an even greater impact because it connects theory with practice. Learners are developing professional knowledge alongside practical workplace skills, and meaningful feedback helps bridge the gap between the classroom and the real world. Whether refining communication skills, demonstrating competence, or building confidence in professional practice, timely feedback supports learners in becoming capable and reflective practitioners.
At CASS, we are proud to create a learning environment where feedback is seen as a partnership. Every conversation, every assessment, and every piece of guidance is an opportunity to inspire confidence, encourage reflection, and celebrate progress. By working together, learners and educators can continually build on success and overcome challenges.
After all, education is not simply about reaching the destination—it's about growing throughout the journey. Thoughtful feedback helps light the way, empowering learners to become confident, independent, and lifelong learners who are ready to achieve their goals.
So, what am I going to do about my social media posts? I am going to try harder and be more critical about originality and readability. I am not going to let poorly given feedback define me and neither should you.